Strategy, Mission & Values
Our ethos is expressed in our mission and values; together they underpin our current work and our goals for the future.
Our vision
Poverty and crisis does not define a child’s future.
Our mission
The maintenance, education and advancement in life of children and young people who through poverty and family circumstances are in need of, and will benefit significantly from, Buttle UK’s support.
Our values
Child-focused. We put children and young people first in the decisions we take. They are the focus of all our efforts and energy.
Empathetic. Empathy and compassion are central to our work with children, young people and families. We act with respect for all people, communities and cultures, and value this in our wider team as well as our grant-making.
Responsive. We are responsive to the needs of children and young people, with a focus on providing swift decisions. We listen and adapt so that we can do better in all aspects of our work and deliver more for those we support.
Collaborative. We collaborate in order to create chances for children and young people that are significantly disadvantaged by crisis and poverty. It is only through working in partnership that we can be truly successful.
Accountable. We are accountable to children, young people, and all those with whom we work. By recognising and acting on this accountability, we will most effectively and appropriately serve the communities for which we exist and deliver the best possible service to meet their needs.
Our Strategy for 2025-2030:
At Buttle UK, we are driven by a single, powerful vision: poverty and crisis should not define a child’s future. As we close the chapter on our 2020–2025 strategy—with the incredible milestone of having supported over 25,000 children through our Chances for Children grants—we’re proud to launch a bold new vision for the next five years.
Our new 2025–2030 strategy is rooted in everything we’ve learned through direct work with families, our grant-making data, and—most importantly—the voices of the children and young people we support. It marks a shift from addressing immediate need alone to tackling the systemic challenges that keep children trapped in cycles of poverty and crisis.
You can read our 2020-2025 strategy here.
